Business live streaming is a creative contemporary tool for engaging audiences and sharing valuable messages with consumers in real time. Through the power of live video streaming technology, your brand can effectively broadcast just about anything, anywhere, to anyone. Here’s what you need to know about successful live streaming for business.
1. IT ENHANCES MARKETING CAMPAIGNS
You’re no doubt aware that the digital marketing landscape is shifting constantly. As technology evolves, methods for delivering important messages to all different types of audiences get bigger, bolder and better. Right now, live video streaming is all the rage in the business world. This is because research shows people respond to this type of creative content more enthusiastically than traditional brand marketing strategies. Basically, adding a live video element to campaigns highlighting your brand’s products, services, people, ideas and activities makes it easier to grab and hold consumer attention. On the other hand, relying exclusively on scripted promotions, images or written advertisements can make it harder.
2. IT ENGAGES LIVE CROWDS
Want to get a crowd of people genuinely engaged? There are many ways to go about it. However, organising a live streaming event using video walls and/or interactive connectivity for personal devices (even streaming content to VR headsets) is a fantastic place to start. Your indoor or outdoor event might feature real-time displays of relevant social media conversations, interactive competitions and leaderboards, scrolling event updates and announcements, or audience Q&As. Whatever your goals, live video helps to create the kind of buzz every event needs.
3. IT HAS VARIOUS PLATFORMS
Live content is more popular than ever. Therefore, it’s no surprise we have a plethora of quality streaming platforms to choose from. Of course, each has its own unique features and benefits. Selecting the best cloud-based tool or software for your business requires a little bit of extra research. However, some of the leading options include Vimeo Live, Facebook Live, YouTube Live, Instagram Live Video, Google Hangouts on Air, IBM Cloud Video Streaming Manager, Twitch, DaCast and Busker.
4. IT’S A SOLUTION FOR ANY BUDGET
From completely free to cheap and cheerful or true professional quality with the price point to match, there’s a business live streaming solution to suit every budget. Many offer free trials or budget-friendly basic versions for occasional use by small- to medium-sized businesses. However, if you want to stream to large audiences or important conferences, it may be worth spending that little bit extra to ensure optimal results.
5. IT ACHIEVES BUSINESS OBJECTIVES
While the main reasons for business live streaming generally relate to effective content sharing, interactive engagement and gaining maximum exposure, there are other tangible advantages to be gained from a well-prepared streaming set-up. For example, certain platforms provide professional broadcasting controls that enable businesses to monetise video content through advertisements and/or e-commerce functionality for product sales and financial support, among various other special features.
Ready to launch into live video streaming for your business? Get in touch with Hire Intelligence now.
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