Corporate events are not for the faint-hearted. The truth is there may be easier ways to get your name out there. However, done well, in this digital world, there are few more powerful ways to engage clients, customers and other stakeholders than with a face-to-face meeting at a well-planned corporate event.
With that in mind, we thought we’d do some of the leg work for you by compiling the best corporate event planning ideas.
1.Have a clear objective
Hosting a business event simply because you enjoy the limelight or have a vague aim of increasing brand awareness is a recipe for disaster. Before you can begin planning a successful event, it’s essential to have a clear business objective. You can then be sure every decision you make thereafter will support your main goal and eliminate “scope creep”.
There are numerous objectives you might have for hosting a corporate event to:
- Launch a new product or service
- Celebrate good performance
- Attract investment
- Meet your customers
- Generate new leads
- Say thank you to your team
2.Check for other industry events when scheduling
If you’re not sure how to plan a business event, one absolute fundamental is to check the calendar to make sure there are no public holidays on or close to your intended date. Furthermore, check that no other industry events might compete for your attendees’ attention. Research shows Tuesdays, Wednesdays and Thursdays are the best days to host a business event, as you’ll avoid the sluggishness of a Monday and the “almost weekend” feel of a Friday.
3. Be flexible
Another key event planning tip is to be flexible with regards to the venue, location and size of your event. As you get into the event planning process, you’re likely to find your original plans have to change, whether due to budget, logistical reasons or another detail you’ve overlooked. That’s fine. This is a natural part of the event planning process. It would be much worse to force through a decision and ignore factors that could limit your success.
5.Delegate, delegate, delegate
Recognise the innate talents of your team and use them wisely. Assign your staff tasks they are particularly well-suited to. For example, let the natural organiser in your office take control of event timings. Meanwhile, let your resident foodie find quality catering for less.
Hire corporate event tech at Hire Intelligence
At Hire Intelligence, we have a leading range of tech available on short-term rental deals that are perfectly suited to one-off corporate events. Get in touch to discuss your requirements or request a quick quote today.
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