What does augmented reality do and how can virtual reality uses benefit your business? More and more organisations are asking these types of questions as they look to leverage the enormous possibilities for innovation provided by such advanced visual technologies in a changing business landscape. To help you get started, here are five potential extended reality uses, including both augmented reality (AR) and virtual reality (VR) applications.
1. MODERN MARKETING
VR and AR platforms let you build entire worlds that promote particular lifestyle benefits involving your products and services. Through a VR headset, for example, a prospective customer or client can explore your custom-built environment and interact with the key information and messages of your marketing campaign. Indeed, XR offers an increasingly popular marketing tool for the contemporary marketplace.
2. POWERFUL INTERACTIONS
Virtual and augmented reality hardware and software can provide much more than the gaming adventures for which they’re often known. In fact, as XR technology continues to evolve, it’s likely to be employed predominantly for innovative commercial applications. Organisations of all sizes who use XR are able to communicate with external stakeholders with outstanding efficiency. Perhaps it’s time for your brand to embrace the powerful interactivity of an extended reality platform.
3. E-COMMERCE ENABLER
AR supports your e-commerce activities and delivers an engaging sales edge. You can create all sorts of unique shopping experiences for your customers by merging real and virtual surroundings within tailored business apps. For example, you might set up a virtual store filled with items for sale. Alternatively, you could allow users to picture products in their own home or workspace. This puts an entirely different spin on the concept of “try before you buy”.
4. EDUCATION & TRAINING TOOL
Business education and training has come a long way. Gone are the days of a meeting room with nothing but a whiteboard and some paper worksheets. Now there are interactive touchscreens, smartboards and the like to engage your learners. However, AR smartphone apps and VR headsets can also provide a memorable point of difference when communicating new ideas. These types of XR technologies bring many advantages, including the ability for individual team members to repeat important lessons multiple times.
5. FUN FACTOR
Serious business aside, VR/AR equipment is great as a team building aid, an exciting addition to the office chillout room, or even to bring a novelty fun factor to your business events. Let’s face it: the chance to play a virtual reality game or jump into an augmented reality sounds more enticing than reading through a flyer or magazine.
There are endless extended reality uses for your business. To find out how an XR equipment rental can help your business, get in touch with Hire Intelligence today!
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